25 Real Estate Follow-Up Email Templates That Actually Get Responses

Hi [First Name],

Thanks for reaching out about [property/neighborhood they inquired about]. I pulled it up and wanted to make sure I understood what you're looking for.

Are you searching for something in that exact area, or are you open to similar neighborhoods? Also, what's your timeline—actively looking, or just getting started?

Happy to send over some options that match what you need. Just let me know!

[Your Name]
[Phone Number]

Hi [First Name],

I found three properties similar to the one you were looking at—same price range, comparable square footage, and all in [neighborhood/area].

Here they are:

1. [Address] – [Key feature]
2. [Address] – [Key feature]
3. [Address] – [Key feature]

Want me to set up showings for any of these? I can usually get you in within 24-48 hours.

[Your Name]

Hi [First Name],

Just wanted to check in—are you still searching in [area], or has anything changed?

I know the market moves fast, and I want to make sure you're seeing the best options before they're gone. If your criteria have shifted at all, just let me know and I'll adjust my search.

Either way, no pressure. I'm here when you're ready.

[Your Name]

Hi [First Name],

Quick market update for [area]: [X] new listings hit the market this week, and [Y] went under contract. Average days on market is sitting at [Z] days right now.

Translation: [Brief interpretation—e.g., "It's competitive, but there are still opportunities if you move quickly."]

If you'd like a more detailed breakdown or want to tour any of the new listings, just say the word.

[Your Name]

Hi [First Name],

I know timing is everything in real estate, and right now might not be the right moment for you. Totally fine.

I'm going to keep you on my list for monthly market updates in [area]—that way, when you're ready to move, you'll already have a sense of what's happening.

If anything changes on your end, I'm just a reply away.

[Your Name]

Hi [First Name],

Thanks for stopping by the open house at [address] today! I hope you got a good feel for the space.

I'm curious—what did you think? Was it close to what you're looking for, or are you envisioning something different?

Either way, I'd love to help you find the right fit. Let me know if you'd like to see similar properties or if this one is worth a second look.

[Your Name]

Hi [First Name],

I know you mentioned you're "just looking" at the open house, and I totally get it. Sometimes you need to see a few places before you know what you want.

I put together a quick overview of what's available in [neighborhood]—price ranges, what's selling fast, and what tends to sit. Might help you get a sense of the market.

[Link or attachment]

Let me know if any questions come up!

[Your Name]

Hi [First Name],

It was great chatting at the open house—I could tell you were really thinking through whether [address] could work for you.

If you're leaning toward making an offer, here's what I'd suggest:

1. Let's schedule a private showing so you can take your time
2. I'll pull the recent comps so you know exactly where to price your offer
3. We can discuss strategy—this one's getting attention

When works for a quick call?

[Your Name]

Hi [First Name],

You mentioned at the open house that [specific concern—e.g., "the backyard felt small" or "the commute might be too long"]. That's a fair point, and I wanted to follow up on it.

[Address the concern directly—e.g., "I checked, and the commute to [their workplace] is actually about 25 minutes in typical traffic" or "I found two similar homes in the area with larger lots."]

Does that change the picture at all? Happy to dig deeper if helpful.

[Your Name]

Hi [First Name],

Quick update: [Property Address] is [still available / now under contract / had a price reduction].

[If still available: "If you're still interested, now might be a good time to revisit it."]
[If under contract: "I know this one got away, but I've found a couple similar options I think you'll like."]
[If price reduced: "The seller just dropped the price by $X—might change the math for you."]

Let me know if you'd like to chat!

[Your Name]

Hi [First Name],

I noticed your listing at [address] recently expired. That's frustrating, especially when you were counting on a sale.

I'm not going to pretend I know exactly what went wrong—every situation is different. But I've helped [X] homeowners in [neighborhood] sell after their first attempt didn't work out, and there's usually a fixable reason why.

Would you be open to a quick conversation? No pitch, no pressure—I'd just like to share what I'd do differently and let you decide if it makes sense.

[Your Name]

Hi [First Name],

I took a closer look at [address] and compared it to the [X] homes that sold in [neighborhood] over the past 90 days. Here's what I found:

• Average sold price: $[X]
• Your previous list price: $[Y]
• Average days on market for sold homes: [Z]
• Your days on market: [their DOM]

The gap tells a story. [Brief interpretation—e.g., "Pricing was likely the issue" or "Marketing exposure might have been limited."]

I have a specific plan that addresses this. Interested in hearing it?

[Your Name]

Hi [First Name],

You might have seen that [nearby address] just sold. It was actually my listing—and interestingly, it had some of the same challenges yours faced.

What worked: [Brief explanation—e.g., "We repositioned the price based on buyer feedback from the first two weeks" or "A targeted social media campaign brought in out-of-area buyers."]

I think a similar approach could work for your home. Would you be open to a 15-minute call to walk through it?

[Your Name]

Hi [First Name],

I've reached out a couple times about [address], and I don't want to be a pest. If you've decided to take a break from selling or you're working with someone else, I completely understand.

But if you're still thinking about it and just haven't had time to respond, I'm here. Sometimes a fresh strategy is all it takes.

Either way, I wish you the best with the house.

[Your Name]

Hi [First Name],

Can you believe it's been [X] year(s) since you closed on [address]? Time flies!

I hope the house has been everything you wanted. How's the [specific feature they loved—e.g., "backyard garden" or "renovated kitchen"] treating you?

If you ever need anything—contractor recommendations, a market update, or just to chat—I'm always here.

[Your Name]

Hi [First Name],

I was running some numbers in [neighborhood] and thought you'd like to know: based on recent sales, your home at [address] is likely worth around $[estimated value]—up about [X]% from when you bought.

Not saying you should sell! But it's always nice to know where you stand. If you want a more precise number, I'm happy to do a full analysis.

Hope all is well with you and [spouse/family if known]!

[Your Name]

Hi [First Name],

With [season] around the corner, I wanted to share a few maintenance tips that can save you headaches (and money) down the road:

• [Tip 1—e.g., "Clean gutters before the rain hits"]
• [Tip 2—e.g., "Check weatherstripping on doors and windows"]
• [Tip 3—e.g., "Service your HVAC system"]

Let me know if you need contractor recommendations for any of this—I've got a solid list.

[Your Name]

Hi [First Name],

[Congratulations on the baby / Heard you got promoted / Saw the news about [life event]]! That's such exciting news.

I know big life changes sometimes mean housing needs change too. If you're ever curious about what your options look like—whether that's upgrading, downsizing, or just refinancing—I'm happy to chat.

No agenda, just here if you need me.

[Your Name]

Hi [First Name],

Now that you're settled into [address], I wanted to ask: do you know anyone else who's thinking about buying or selling?

I loved working with you, and honestly, my favorite clients come from referrals. If anyone in your circle could use some help, I'd be grateful for the introduction.

No pressure at all—just thought I'd ask!

[Your Name]

Hi [First Name],

Random question: do you know anyone who's relocating to [city/area]? I'm working with a few out-of-town buyers right now, and I've gotten pretty good at helping people navigate a new market remotely.

If anyone comes to mind, feel free to pass along my info. And if you hear of anyone selling, I'd love to help them too.

Hope you're doing well!

[Your Name]

Hi [First Name],

I'm so glad [the contractor worked out / the market analysis was helpful / the refinance tip saved you money]. Always happy to help, even after the transaction.

If you know anyone else who could use an agent who actually stays in touch, I'd love an introduction. That's how I build my business—through people like you.

Thanks again, and let me know if you need anything else!

[Your Name]

Hi [First Name],

Hope [year] is treating you well! Quick question as we get into the busy season: do you know anyone thinking about making a move this year?

I'm taking on a few more clients and would love to work with people you trust. If anyone comes to mind, just reply with their name and I'll reach out personally.

Thanks for thinking of me!

[Your Name]

Hi [First Name],

We talked a while back about [buying in X neighborhood / selling your home at Y]. Life gets busy, and I know plans change.

I just wanted to check in: is real estate still on your radar, or have things shifted?

Either way, no pressure. Just wanted to make sure you know I'm here if you need me.

[Your Name]

Hi [First Name],

Remember when we talked about [their goal]? Something just changed that might affect your plans:

[Describe the shift—e.g., "Interest rates dropped to X%" or "Inventory in [area] jumped 30%" or "Prices have softened, creating opportunity for buyers."]

This might not change anything for you, but I wanted to make sure you had the info. If you want to revisit your options, I'm here.

[Your Name]

Hi [First Name],

I'm doing some housekeeping on my contact list, and I wanted to check in with you.

If you're no longer thinking about [buying/selling] or if you're working with another agent, no hard feelings—just let me know and I'll take you off my follow-up list.

But if real estate is still on your mind, even in the distant future, I'd love to stay in touch. Just reply "keep me" and I'll make sure you get my updates.

Thanks either way!

[Your Name]